ALK Technologies Introduces PC*MILER 31, the Latest Version of its Flagship Transportation Solution

Annual software release showcases the company’s focus on driver safety and data visualization for improved decision making

 

Princeton, N.J. – July 19, 2017 – ALK Technologies, a Trimble Company and global leader in transportation technology and mobility solutions, today announced the availability of its latest version of PC*MILER truck routing, mileage and mapping software.

“Our flagship transportation solution continues to expand with the evolving needs of the industry,” said Dan Popkin, senior vice president, enterprise solutions, ALK Technologies. “More than ever, driver safety is the top of mind concern. With our continued focus on providing the industry’s most accurate routing functionality and offering new data visualization capabilities, we feel confident PC*MILER empowers dispatchers and fleet managers to make the best proactive decisions to improve driver safety and productivity.”

 

Visualization of Current Road Conditions and Wind Advisory Alerts
For any vehicle, especially trucks, slippery or snow covered roads can be incredibly dangerous. Knowing the condition of the road surface, whether it is dry, wet, or ice covered, can enable a dispatcher or fleet manager to determine the safest way to get their assets to a destination. With the new Road Conditions display directly on the map in PC*MILER, users can gauge potential impacts on the route plan and proactively route around hazardous conditions. Road conditions are designated as dry, wet/slippery, water/snow and ice/snow.

Similar to road conditions, wind threats, such as gale and hurricane force winds, can cause serious safety risks to trucks pulling lighter loads or those with higher profile trailers. Now, dispatchers and fleet managers will receive a notification in the route plan if the generated route intersects an area flagged as a Wind Alert zone.

Both road conditions and wind alerts functionalities are included with a current PC*MILER|Weather license.


Upgraded POIs with Validated Amenities for Hours of Service Planning and Safety
Having the most accurate data to schedule fueling or Hours of Service (HOS) breaks for drivers has become increasingly important for dispatchers and fleet managers. PC*MILER 31 provides authenticated amenity and truck parking information at over 7,000 rest areas, truck stops, and truck fueling stations. New locations were added and closed locations were removed to ensure accuracy for planners.

Additionally, where truck parking has been confirmed at a location, PC*MILER will now provide the total number of truck spots available, if 10 hour parking is allowed, and if parking reservations are offered.

PC*MILER runs on Microsoft Windows, IBM AS/400 (iSeries), and mainframe computers. PC*MILER is also available as a web-based application or can be seamlessly integrated with transportation and supply chain management systems.

For more information on PC*MILER visit our new website: www.pcmiler.com.


About ALK Technologies
ALK Technologies is a transportation technology company dedicated to defining the optimal route to success through innovative routing, mileage, mapping and mobile navigation solutions. From trusted industry standard data to seamless integration, ALK solutions are developed for a broad range of industries, workforces, and everyday drivers on the road. For over 35 years, its suite of powerful solutions, including PC*MILER, CoPilot, and ALK Maps, have set the foundation for safe and efficient journeys worldwide – one mile, one driver, one vehicle at a time. ALK is a Trimble (NASDAQ: TRMB) Company and part of its international Transportation and Logistics Division, visit: www.alk.com.

Goodbye Roaming Charges, Hello Europe!

Good news for all Europeans: From mid June onwards, roaming charges for certain mobile plans in the European Union have been dropped. That means there’s a good chance you can now travel across Europe and use your data without worrying about extra charges. Say goodbye to surprise bills from your mobile provider at the end of the month when completing a delivery through several countries.

And the best part for CoPilot Professional and CoPilot Truck users?

  1. You will now be able to use ActiveTraffic when driving abroad without paying a hefty bill at the end of the month if you have a good mobile plan.
  2. You can still take advantage of CoPilot’s offline capability if you’re driving in areas with low data coverage. Say goodbye to interrupted service when crossing borders.
  3. If you have a monthly cap on your data usage, you can still use CoPilot’s offline maps to minimise data usage. Especially if you’re a fleet manager, this will keep costs down across the board.

So check in with your mobile provider and see how your data plan abroad has changed regarding your international shifts!

PS: If you are in the US or other places around the world, roaming charges will likely still apply. So make sure to turn off your data roaming if you want to avoid hefty bills.

The 2017 ALK Tech Summit Claimed an Unexpected Theme, One of Resilience

 


From the very first event at the 2017 ALK Transportation Technology Summit the overall theme of resilience began to make its appearance known. With the weather forecasts predicting heavy winds and torrential downpour it looked as though ALK’s 13th Annual Golf Outing, taking place at Bala Golf Club, would surely be canceled. However, our golfers proved to be more than willing as they marched out onto the golf course, armed with their ALK umbrellas. The day proved to be an overall success with the golfers staying out on the course throughout the entire morning without even the slightest complaint regarding conditions.

Our theme continued into the second day when Tim Hoelter, a top executive with Harley Davidson for over thirty years, shared his inspiring story of triumph. Tim, the only outsider among a group of 13 executives purchased Harley Davidson in a leveraged buyout in 1981. This buyout unfortunately aligned with one of the worst recessions in U.S history. Harley Davidson found itself under a staggering mountain of debt, an unsavory brand image, ownership of its trademark in jeopardy, and an onslaught of foreign competition and yet the brand persevered. Through strategic management, teamwork and innovation this unique group of men became the driving force behind what many regard as the most dramatic turnaround in U.S. business history, a true story of resilience.

When keynote speaker, YRC Worldwide Inc.’s Chief Customer Officer, Justin Hall, took the stage, resilience found its way back into the conversation but this time with a unique perspective. Justin shared his 5 S’s for “Resilience” today at YRCW which included Safety, Speed, Service, Space, and Segmentation. Justin went on  to emphasize the importance of company transparency in order to correct errors and grow from previous mistakes. This logic is what pushed Justin to create a customer advisory council to hear “the good, the bad and the ugly.” Hall has always understood that facing the negative head on is the only way for a company, particularly one as large as YRC Worldwide Inc., to find continued success.

While our three panels covered a range of topics including anything from the automatization of technology, to driver retention and mandating adaptive cruise control their was one fact that rang true, the T&L industry is up for any challenge. One of the biggest hurdles this industry is currently facing is that of technology itself, particularly regarding integration. As the industry is seeing trends that are heavily dependent on technology such as the electronic logging mandate or same-day delivery services, it is becoming increasingly more critical that all technological systems not only work together, but that you can trust them to work together. Ken Crane, director of IT operations at US Xpress Enterprises said, “There’s a tremendous amount of stuff to do, you’ve got to [fully] utilize time and assets. Bringing [technology] all together as seamlessly as possible is critical”.

This concept of integration is not a new one to ALK Technologies. As ALK looks to the future it is clear that continuing to integrate real time delivery information is key. However, it is a bigger mountain to climb than others may realize. As expressed by our senior vice president of enterprise solutions, Dan Popkin, “…we’ve made a massive investment in underlying GIS technologies. There is so much data that needs to be collected. It’s virtually impossible for any single map vendor to do it all themselves. Crowdsourcing has some great potential. We leverage customer data to create better data.” Despite the magnitude of this task we stand resilient, more determined than ever the adapt and adjust with the demands of the industry.

Resilience is essential for any industry to survive. At the 2017 ALK Transportation Technology Summit it was apparent that the T&L industry as this strength in spades.

For additional coverage of the 2017 ALK Transportation Technology Summit check out our articles on JOC.com here and here

Countdown to the 2017 ALK Transportation Technology Summit

5 ALK Product Training Sessions

 

 

          

The Backbone of Your Bottom Line: Revitalizing Your Business through Routing Optimization

Jon Rasmussen, Manager, Sales Engineering
Jason Pereira, Manager, Technical Support, Enterprise Solutions

Having routing and navigation software is essential in the trucking industry. Knowing how to best utilize the features and functionality within the software is critical. Just running a route from point A to point B may not be yielding the results you want – in this session, our expert software engineer will provide and demonstrate how to use PC*MILER to analyze scenarios in batch and real time to address operational and financial challenges in your organization. You’ll leave this training with how to best utilize PC*MILER to further optimize your business.

Transforming Data through Visualization

Rishi Mehra, Director of Web Products

From route planning to post trip analysis, the impact of visualizing data on a map can improve both predictive and real time decision making as well as enhance productivity. Viewing assets, weather conditions, traffic, and truck points of interest is just the beginning. In this session, organizations wanting to build map-centric applications or partners wanting to upgrade their current systems will gain insight into the limitless ALK Maps platform.

 

CoPilot Truck In-Cab Navigation: Best Practices for Better Business

Jason Saganski, Sales Engineer, Sales Engineering

Correct implementation and proper configuration of truck and routing profiles with precise destinations is the first step to success for a company using CoPilot Truck. The first part of this training will teach you basic truck and routing settings and other customization options. Next, our CoPilot Truck expert will demonstrate route optimization components and how to successfully utilize CoPilot FleetPortal, a back office remote configuration tool.

 

The Power of PC*MILER: Customization Options for Operational Success

Kara Jo O’Neil, Senior Product Manager

PC*MILER is filled with features and functionality that help in all areas of routing and mileage. But did you know you can tailor PC*MILER for your company’s specific business needs? These tips and tricks will streamline operations and improve efficiency – guaranteed! In this session, attendees will learn how to:- Customize routing options, trip costs, and vehicle profiles; Create avoid/favor road preferences​ ​and custom places​;​ Configure trip-based and global application level settings; and more!

 

Leveraging ALK’s Back Office Fleet Management Tools

Bill Nimchuk, Senior Product Manager

Discover how CoPilot Truck’s companion web-based remote configuration and route visualization tools provide clear visibility of your fleet’s routing activity to ensure compliance and maximize operational efficiency.

 

 

 

4 Technology Spotlights

 

 

 

       

Behind the Scenes of Video:
Using data to increase efficiency and improve driver behaviorMike Soricelli, Product Manager, Video Intelligence & Partner Integrations, PeopleNetVideo solutions in the commercial freight industry are a key component in driver exoneration and reducing damages in the event of a collision. However, when you aggregate multiple data sets with video, it adds a whole new dynamic to this technology. In this session, learn how to optimize this data to define benchmarks that identify specific coaching opportunities to improve driver behavior – and incentivize drivers – by gauging trends in perpetual safety improvements over time. Use KPIs at the fleet level or take a deeper dive by terminal and driver to learn how to increase awareness, efficiency and accident prevention.

 

 

The Future of IoT Asset Tracking and Fleet Management: SMARTrailer™

Henry Popplewell, President, SkyBitz

Smart trailers are the future of asset tracking and fleet management – but what is a smart trailer? SkyBitz President Henry Popplewell will breakdown the aspects of a smart trailer, exploring the evolution of its capabilities, including recent innovations, like solar-powered tracking devices with local wireless networks, features only recently made available in the market. Learn how your company can utilize SMARTrailer™ and its advancements, turning your “empty box on wheels” into an asset that will provide real-time communication, powerful data, and a clear ROI to your bottom line.

 

 

The Move to Omni-channel Freight Service: Solving the Final Mile Delivery Puzzle Through Advanced Transportation Management Systems

James Stevenson, VP of Sales, TMW Systems

Online retailing continues its dramatic growth, and industry experts predict this trend to continue at a rate of nearly 9.5% a year over the next five years. The rise in omni-channel sales is changing the supply chain, as retailers, wholesalers, and manufacturers are now providing immediate product availability to customers by employing multiple shipping and delivery options. This growth in e-commerce is forcing freight carriers to rethink and expand their service offerings.Traditional carrier transportation models are not designed to handle the challenges of omni-channel service, which requires multi-stop planning for final mile deliveries and end-to-end visibility of order location and status for the customer.James Stevenson, VP of Sales for TMW Systems, discusses how carriers are changing their transportation models in order to meet these new delivery challenges. He explains how adding a final mile component to a TMS provides carriers with the agility and responsiveness necessary to adapt their business to a 21st century economy.

Driving Profitability Through Cloud-Based Routing, Compliance and Navigation

Laura Lohrke, Senior Product Manager, Omnitracs

Are your managers and drivers tired of using different applications to do their jobs? One for dispatching, trip management, navigation and proof of delivery – and yet another for compliance? Come find out how we have combined the best from Omnitracs Cloud-Based Routing, Dispatching, Mobile, Compliance and Navigation to create a streamlined experience to connect drivers, trucks and the back office.

 

 

 

 

 

3 Industry Focused Panel Discussions

 

 

Survival of the Fittest Technology

Transportation and logistics is a trillion dollar industry. With numbers this high and so much at stake depending on your gut-instinct is no longer going to cut it. Panelists will discuss how technology can be leveraged to catapult data-driven companies as the big winners in this space.

  • Moderator: Sean Kilcarr, Editor, Fleet Owner
  • Ken Ehrman, Founder, I.D. Systems
  • Ken Crane, Director of IT Operations, US Xpress, Inc.

 

The Driver Draft: Recruit and Retain Top Talent

Drivers are the heart and soul of any transportation organization. It is vital to implement strategies not only for successful recruitment, but retention, of these valuable assets. This interesting mix of panelists will discuss how technology in the cab, safety concerns, compensation, and a drive-life balance impact recruitment and retention in the trucking industry. From the research side, the carrier side, and even a current driver, we will have all perspectives covered!

  • Moderator: Jim Park, Editor, Heavy Duty Trucking
  • Leah Shaver, COO, The National Transportation Institute
  • Doug Schrier, VP of Continuous Improvement and Program Management, Covenant Transportation Group
  • Allie Knight, Professional Driver, Jim Palmer Trucking

 

The Merge: Getting Safety Technology and Drivers on the Same Page

Upgrading fleets with the latest accident-avoidance and video camera technology is just the beginning of keeping our assets secure. Driver incentive programs, buy in and ensuring all this in-cab technology isn’t too distracting is a big piece of the puzzle. This panel of experts will discuss the latest safety regulations and how safety technologies, programs and other safety-related strategies can support key safety initiatives and ensure only the best equipped drivers are on the roads.

  • Moderator: Bill Sullivan, Executive Vice President of Advocacy, American Trucking Association
  • Lee Sarratt, Director of Safety, J.B. Hunt
  • Jeffrey Clark, Founding Partner, Center for Transportation Safety Excellence
  • Sherri Garner Brumbaugh, President & CEO, Garner Transportation
  • John McKown, America’s Road Team Captain, Professional Driver, UPS Freight

 

2 Unique Philadelphia Experiences

 

 

Kickoff Reception and Dinner

Monday, May 22, 2017
6:00pm – 9:00pm
Del Frisco’s Double Eagle Steak House
1426 Chestnut St
Philadelphia, PA 19102

               Tuesday Evening Entertainment

Tuesday, May 23, 2017
6:00pm – 9:000pm
Independence Beer Garden
100 S Independence Mall W
Philadelphia, PA 19106

              

1 Event

 

 


ALK Road Closure Alert – I-85 Atlanta, GA

Please be advised I-85 in Atlanta, GA near Piedmont Road has been closed due to a collapse.  If this road closure affects your business or travels:

 

  • ALK Maps, PC*MILER Web Services & PC*MILER|Web customers – We have updated the map data for these products to avoid the road closure.
  • PC*MILER Install customers –  We suggest you use PC*MILER’s Custom Roads Manager feature to avoid the road closure.  For information on how to use the feature, please reference Chapter 12 of the PC*MILER User Guide.

 

If you have additional issues or questions, please contact ALK Support at pcmsupport@alk.com.

 

We will inform you when the road is reopened.

The Trade Show Season Begins in Europe

 

Last week was a busy one for our European team with two events happening in France and Germany: SITL Paris and LogiMAT (Stuttgart).

SITL Paris (International Week of Transport and Logistics) is the largest international exhibition of transport and logistic. It brings together all the innovative products and services dedicated to the transport of goods, freight forwarding and the logistics chain. This year, we demonstrated our products and solutions together with our partners Zebra Technologies and Rayonnance.

Our French colleagues worked hard to strengthen our relationships with partners and clients, throughout the entire week and further develop our business on the French market.

                

 

LogiMAT, the International Trade Fair for Distribution, Materials Handling and Information Flow, was on at the same time in Stuttgart, Germany.

​We had a wonderful opportunity to join forces with our partners Scansource and Honeywell to sponsor a networking dinner​. ​Many of our German partners were present, which gave us a chance to catch up with everyone and see how we could move forward together.

        

The entire ALK team is very happy with what we achieved last week in Europe and is looking forward to taking part in the upcoming trade shows and partner events!

STELLA! Don’t Let Storms Like Winter Storm Stella Hurt Your Bottom Line

As Winter Storm Stella is in the process of delivering more than a foot of snow to the east coast of the United States make sure your fleets are prepared for any unpredictable weather conditions.

 

With large storms such as this one, weather conditions can go from manageable to a complete white out in a matter of minutes. Hazardous weather will likely not only delay prompt delivery of goods but more importantly put drivers and pedestrians at a higher risk of accident. Keeping your drivers updated on potential weather conditions can be the difference between a smooth delivery and a disastrous one.

 

Many fleets currently depend on manually reviewing weather reports to re-route drivers around these harsh weather conditions. This forces back office support to constantly be up against the clock and make critical decisions based more off of guess work than certainty.
Take some of the guess work out of the equation with PC*MILER|Weather and ALK Maps’ Weather Alerts. You can now view radar and weather alerts directly on the map and identify when your route plans are scheduled to travel through storms like Stella.

 

PC*MILER|Weather

  • Quickly identify weather conditions on the map with optional radar, cloud, and alert overlays
  • Receive an alert in the route plan if a route is scheduled to pass through a predicted weather alert zone
  • View a comprehensive report that details the alert, effective and expiration times, certainty, severity, and urgency rating for the planned route
  • Make critical decisions about routing drivers around hazardous areas
  • Notify drivers and customers of potential delivery delays

 

ALK Maps’ Weather Alerts

  • Visualize live weather data
  • View potential impacts to route plans
  • Send alerts to managers for improved decision making

To learn more about how ALK’s solutions can benefit your fleet, visit ALK Maps and PC*MILER today.

YRC Worldwide Inc. Chief Customer Officer Justin Hall to Deliver Keynote Presentation for the 2017 ALK Transportation Technology Summit

Address will focus on fleet utilization of technology innovation for operational, customer and strategic growth

Princeton, N.J. 2017 – ALK Technologies, a Trimble Company and global leader in transportation technology and mobility solutions, today announced that Justin Hall, chief customer officer at YRC Worldwide Inc. will headline the 2017 ALK Transportation Technology Summit as its Keynote Speaker.

Hall oversees the design and deployment of innovative technology, logistics and other transportation solutions for YRC Worldwide Inc., which includes YRC Freight, YRC Reimer, Holland, Reddaway, and New Penn collectively.  In his current role, he focuses on strengthening the customer experience and overall satisfaction, as well as developing long-term business growth and opportunities for the company.  YRC Worldwide Inc. was recently ranked as the #5 For-Hire Carrier in Transport Topics’ Top 100 list.

After graduating from the University of St. Thomas in St. Paul, Minnesota with a B.A. in Entrepreneurship, he went on to start five successful companies in the logistics industry and solidified himself as an industry visionary and leader. During his 10 years as president with Logistics Planning Services (LPS), the company was named to the Inc. 5000 fastest growing companies list five times, and was on the Minnesota Fast 50 and 100 Best Places to Work. Hall is a recent EY Entrepreneur of the Year finalist and is Scrum Master Certified (CSM).

“Justin brings a unique perspective to ALK’s Transportation Technology Summit,” said Michael Kornhauser, general manager and executive vice president, ALK. “His ability to piece together a complicated puzzle of business operations, innovative technology, and customer needs will set a powerful tone for the day’s presentations.”

ALK will hold its 13th annual Transportation Technology Summit May 22-23, 2017 at the Ritz Carlton in Philadelphia, PA. With over 150 transportation industry leaders expected in attendance, the session topics will once again be dedicated to today’s top challenges and opportunities, with panels concentrated on technology, safety, regulation, and driver issues.

New in 2017, the Summit will offer interactive roundtable sessions on a variety of topics for individualized contribution, information sharing, and personalized networking opportunities. Additionally, on the day prior to main stage and breakout sessions, ALK will be providing dedicated product training on PC*MILER, CoPilot Truck, and ALK Maps.

Specific topic information, additional speakers, and registration availability will be announced shortly. For the most up-to-date program information, visit www.alktechsummit.com.

 

About YRC Worldwide
YRC Worldwide Inc., headquartered in Overland Park, Kan., is the holding company for a portfolio of less-than-truckload (LTL) companies including YRC Freight, YRC Reimer, Holland, Reddaway, and New Penn. Collectively, YRC Worldwide companies have one of the largest, most comprehensive LTL networks in North America with local, regional, national and international capabilities. Through their teams of experienced service professionals, YRC Worldwide companies offer industry-leading expertise in heavyweight shipments and flexible supply chain solutions, ensuring customers can ship industrial, commercial and retail goods with confidence.

Please visit the website at www.yrcw.com for more information.

 

About ALK Technologies
ALK Technologies is a transportation technology company dedicated to defining the optimal route to success through innovative routing, mileage, mapping and mobile navigation solutions. From trusted industry standard data to seamless integration, ALK solutions are developed for a broad range of industries, workforces, and everyday drivers on the road. For over 30 years, its suite of powerful solutions, including PC*MILER, CoPilot, and ALK Maps, have set the foundation for safe and efficient journeys worldwide – one mile, one driver, one vehicle at a time. ALK is a Trimble (NASDAQ: TRMB) Company and part of its international Transportation and Logistics Division, visit: www.alk.com.

ALK Technologies Announces Integration of PC*MILER 30 with TMW Systems’ Software and Services

Enhanced route planning tools, including weather alerts and overlays, for trip optimization and asset utilization

Princeton, N.J. – January 24, 2017—ALK Technologies, a Trimble Company and global leader in transportation technology and mobility solutions, today announced that PC*MILER 30, the latest version of its industry leading routing, mileage and mapping software, is now tested and approved in TMW’s portfolio of transportation and fleet management products, including:

  • ExpertFuel® software
  • TMWSuite® 2016 0311 software
  • TMW Operations 16.40.10139 software
  • TruckMate® 2016 software
  • TruckMate® 2015 SP3 software
  • IES®, Innovative Access and Access Plus® software

“Being able to offer TMW’s large and diverse customer base access to PC*MILER’s latest software enhancements is a real success for us,” said Bill Maddox, Vice President of PC*MILER, ALK Technologies. “The new functionality can streamline operations in both the back office and on the road with planning features that focus on efficiency, safety, and compliance.”

Users will gain access to the latest street-level maps of North America with updated addresses, roadways, and commercial vehicle restrictions for precise mileages, drive times, and overall trip cost estimates.

Customers will have the option to benefit from additional PC*MILER 30 features* including:

  • New weather visualization and reporting tool for making critical decisions to route drivers safely around a potentially hazardous area, notify customers of a potential delay, or simply monitor the route throughout the designated alert times
  • More precise ETAs and drive times with the choice to set governor road speeds
  • Improved Hours of Service (HOS) compliance tools to keep drivers safe and compliant

*The use of referenced integrations or interfaces with TMW software may require the purchase of additional software licenses and professional services from TMW Systems. Please contact solutions@tmwsystems.com for purchase requirements and details that may apply to the capabilities referenced in this announcement.

For more information on PC*MILER visit www.pcmiler.com.                     

About TMW Systems
TMW is a leading transportation software provider to commercial and private fleets, brokerage and 3PL organizations. Founded in 1983, TMW has focused on providing enterprise software to the transportation industry, including asset-based and non-asset-based operations as well as heavy-duty vehicle service centers. The company serves over 2,000 customers, including many of the largest, most sophisticated and complex transportation service companies in North America. TMW is a Trimble Company (NASDAQ: TRMB) and part of the international Transportation and Logistics Division. www.tmwsystems.com

About ALK Technologies
ALK Technologies is a transportation technology company dedicated to defining the optimal route to success through innovative routing, mileage, mapping and mobile navigation solutions. From trusted industry standard data to seamless integration, ALK solutions are developed for a broad range of industries, workforces, and everyday drivers on the road. For over 35 years, its suite of powerful solutions, including PC*MILER, CoPilot, and ALK Maps, have set the foundation for safe and efficient journeys worldwide – one mile, one driver, one vehicle at a time. ALK is a Trimble (NASDAQ: TRMB) Company and part of its international Transportation and Logistics Division, visit: www.alk.com.

Transport America Case Study: The 5 Benefits of Weather Alerts

 

We recently caught up with Tom Benusa, CIO at Transport America about how his team has incorporated Weather Alerts to provide a safer more efficient driving environment for its fleet.

His experiences provide a number of insights. Here are our top five takeaways from how Transport America has benefited from Weather Alerts:

 

  1. Save Time

Tom says Weather Alerts saves his team between 15 and 20 hours during busy winter weeks. It does this by allowing his team to identify trucks in jeopardy of encountering severe weather and communicates this to them much quicker than before.

 

  1. Improve Safety

Transport America has seen a reduction in Department of Transport reportable accidents on snow-covered roads from 19 in the winter of 2013-14 to just three last winter. While there are obviously a lot of factors at play here, Tom puts a special emphasis on the positive impact Weather Alerts has had in helping bring this number down.

 

  1. Be Analytical

Beyond safety and efficiency there’s a more direct business benefit. Weather Alerts has introduced a level of analytics that allows Transport America to understand the cost of rerouting around bad weather.

This analysis means that it can pass on some rerouting costs to customers reducing the financial impacts of bad weather.

 

  1. Be Innovative

Under the guidance of Tom, Transport America has continued to innovate and build upon the platform to better serve the business’ needs.

This past summer it developed a way to alert drivers that are moving towards a tornado or severe thunderstorm.  Given the short life of these types of events, Transport America is now able to alert drivers far enough away to give them the opportunity to stop short of the weather, but not too far so that it would be passed by the time they got to the alert area.

 

  1. Empower drivers

Beyond the business impacts, the driver sees a real difference in their day jobs from Weather Alerts. Tom says that drivers appreciate the information being delivered directly to them, and they appreciate knowing that those in the office are aware of what they are facing.

Tom says that Weather Alerts helps Transport America reinforce its empowerment message to drivers: They’re the captains of their ship and if weather dictates they should shut down, then that is what they should do.

 

For more information on ALK Maps visit: alkmaps.com