ALK Partners with Road Safety Charity Brake

Developer of CoPilot sat nav apps embarks on a campaign to promote safer driving with leading UK road safety charity Brake

London, UK – March 24, 2015 – ALK, a Trimble company and a global leader in GeoLogistics® solutions and navigation software, announced today that it is working with road safety charity Brake to raise awareness about safer use of mobile technology when traveling by car.

Relied on by over 14 million consumer drivers and professional fleets globally, ALK’s CoPilot® sat nav apps for driving are designed specifically for in-vehicle use. Driver-friendly features such as Motion Lock prevent use of app controls while on the move, while a unique “Directions only” safety mode helps keep drivers focused on the road ahead rather than on-screen.

“We are delighted to work with Brake as part of our quest to provide a safe in-car sat nav experience on a mobile device,” said David Quin, vice president, consumer applications, ALK. “We share Brake’s concern about the potential dangers of using a phone while driving, and we are committed to setting high standards in our CoPilot sat nav apps when it comes to minimizing distraction and maximizing driver safety. We hope that together we can help raise awareness of the need for non-distracting design and use of driving apps, particularly as smartphones become increasingly part of the connected car market.”

“Sat navs should make driving from A to B a lot simpler, but as their popularity increases, so do our concerns about driving safety. That’s why we are happy to work with ALK who takes safety seriously, and we hope a similar approach to sat nav safety could be implemented across the industry,” said Richard Coteau, Brake. ”Having a navigation campaign partner who cares about driver distraction and road safety gives us great insight into sat navs, such as CoPilot, and their safety, and together we are looking forward to raise awareness around the driver distraction risks of inappropriate use of technology when in car.

Watch Richard Coteau, Brake and David Quin, ALK, discuss sat navs and their safety:

https://www.youtube.com/watch?v=Am2mKvdyT5c

See full video transcription here:

http://blog.copilotgps.com/uk/2015/03/24/commentary-from-brake-copilot-corporate-partnership-film/

About Brake

Brake is a national road safety charity that exists to stop the needless deaths and serious injuries that happen on roads every day, make streets and communities safer for everyone, and care for families bereaved and injured in road crashes. Brake promotes road safety awareness, safe and sustainable road use, and effective road safety policies.

This is done through national campaignscommunity educationservices for road safety professionals and employers, and by coordinating the UK’s flagship road safety event every November, Road Safety Week. Brake is a national, government-funded provider of support to families and individuals devastated by road death and serious injury, including through a helpline and support packs.

For more information on Brake, visit: www.brake.org.uk or follow us at: www.twitter.com/Brakesharity.

About ALK
ALK, a Trimble Company and global leader in GeoLogistics solutions and navigation software, is focused on developing innovative solutions for transportation, logistics, mobile workforces and consumers. Product lines include award-winning CoPilot, a leading source of GPS navigation software for fleets, mobile operators, hardware OEMs, systems integrators, professional drivers and consumers. ALK’s PC*MILER is widely recognized as a transportation industry standard for routing, mileage and mapping.   ALK Maps is a development platform designed for the transportation industry and provides commercial routing, geocoding and mapping visualization for enterprise applications.

For more information on ALK, visit: www.alk.com or follow us at: www.twitter.com/ALKTech.